Field Marketing Event Regional Lead

Marketing at TRACTIAN

Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.

What will you do

This role will lead the regional events team end-to-end, set event best practices across the region, oversee event technology adoption and management, and act as the primary liaison between marketing teams and event execution. You will be responsible for ensuring every event delivers measurable business impact, a consistent global brand experience, and exceptional operational excellence.

Own the regional events vision and roadmap, aligning events to company, brand, and revenue objectives in partnership with field, product, and lifecycle marketing teams.

Lead, mentor, and scale the regional events team, including regional and functional contributors.

Define event standards, playbooks, and best practices to ensure consistency across markets.

Project manage and fully own regional flagship tradeshows and brand-defining events from strategy through execution and post-event analysis.

Serve as the main point of accountability for large-scale, high-visibility events, including budgeting, timelines, vendors, and outcomes.

Partner with demand generation, brand, product marketing, sales, and regional teams to ensure events drive pipeline, awareness, and customer engagement.

Own Tractian-led events such as customer events, executive dinners, roadshows, and launches within the region.

Lead planning and execution of internal events, including SKO, leadership offsites, and company-wide meetings.

Ensure internal events reinforce culture, strategy alignment, and employee engagement at scale.

Define KPIs and reporting frameworks to measure event success (pipeline, revenue influence, engagement, satisfaction, internal outcomes).

Use insights and data to continuously improve event strategy, formats, and execution.

Own regional event budgets, forecasting, and ROI measurement.

6-8+ years of experience in regional events, experiential marketing, or field marketing, with ownership of large-scale events.

Proven experience leading teams and complex, region-wide programs.

Deep expertise managing flagship tradeshows, brand events, and internal company events.

Strong project management skills with the ability to run multiple high-stakes initiatives simultaneously.

Experience owning event technology stacks and vendor ecosystems.

Exceptional stakeholder management and communication skills.

Comfortable operating in fast-paced, high-growth environments.

Willingness to travel as needed.

Bonus Points

B2B SaaS, industrial tech, or enterprise technology background.

CMP Certification.

Experience building event programs from the ground up in a scaling company.

Familiarity with revenue attribution and pipeline influence models.