At Oowlish, we help growing brands turn Shopify into a true e-commerce growth engine—not just a storefront. As we evolve from execution-focused delivery to long-term strategic partnership, we’re looking for an E-Commerce (Shopify) Practice Lead to own and scale our Shopify practice.
The core of this position is strategy, consulting, and ownership. You will act as the main point of contact for Shopify clients, deeply understanding their business, diagnosing opportunities, and guiding them toward measurable improvements in Conversion Rate, AOV, UX/UI, SEO, Site-Speed, Promotions, and overall e-commerce performance.
You’ll work closely with developers and designers by setting priorities, defining scope, and ensuring high-quality delivery—without being responsible for writing code or implementing features yourself. Your role is to translate business objectives into clear, actionable roadmaps and guide execution through the team, ensuring that work delivered has a measurable business impact.
In addition, this role has a strong commercial and growth component. You will identify upsell and expansion opportunities within existing accounts, contribute to new proposals and pre-sales conversations, and help position Shopify as a long-term growth partner for clients.
This position is ideal for someone who thinks like a business owner, communicates confidently with stakeholders, and knows how to balance strategy, delivery, and revenue growth within Shopify ecosystems.
What you will do:
Own the full product creation cycle for new ventures: discovery, definition, scoping, architecture, build, testing, launch, and iteration
Translate the founder's vision and advisor input into clear product specs and working software
Build AI-first: use agentic coding tools as your primary development method, with the engineering rigor to review, test, and debug what they produce
Make architecture decisions: data models, integrations, infrastructure, and the tradeoffs behind them
Validate before building: prototypes, user testing, and direct conversations with the founders and early customers of each vertical
Ensure quality in production: QA, debugging, monitoring, and reliability
Coordinate additional Oowlish engineers as ventures scale beyond a single builder
What we are looking for:
Must have:
Engineering degree, ideally Computer Science, other engineering disciplines welcome. We hire for structured thinking and a scientific mindset
5+ years of professional experience as a software engineer, having shipped complete, user-facing products. Full-stack experience preferred
2+ years in a Product Management role, owning discovery, prioritization, and delivery
AI-native way of working: you use agentic coding tools daily and can show us a product built primarily with them, and walk us through your workflow
Startup experience, you have lived the ambiguity and pace of an early-stage company
Professional working English, you will work directly with US-based founders and advisors
Based in Latin America
Strongly preferred:
Founder or co-founder experience (CEO, CPO, or CTO), including ventures that did not work out
Experience taking a product from zero to first paying customers
Exposure to outcome-based or value-based business models
Who you are:
Proactive, you move without waiting for instructions
A clear communicator, in writing and in conversation, with founders and with engineers
Organized and structured, you bring order to ambiguity
Entrepreneurial, you think like an owner, not an executor
Curious, you learn new domains fast and go deep when it matters
If you enjoy thinking like a business owner, care deeply about great UX, and know how to turn Shopify into a growth engine, we’d love to hear from you.
Apply and let’s talk.
Benefits & Perks:
Home office;
Competitive compensation based on experience;
Career plans to allow for extensive growth in the company;
International Projects;
Oowlish English Program (Technical and Conversational);
Oowlish Fitness with Total Pass;
Games and Competitions;
You can also apply here:
Website: https://www.oowlish.com/work-with-us/
LinkedIn: https://www.linkedin.com/company/oowlish/jobs/
Instagram: https://www.instagram.com/oowlishtechnology/